Social Commerce Influencer Sales Statistics in Nepal (2026)

With a social commerce penetration rate of 25%, a quarter of online shoppers are influenced by social media personalities, resulting in a conversion rate of 4.8%. This demonstrates the significant role influencers play in shaping consumer behavior in Nepal. As digital literacy improves, social commerce is expected to become a dominant sales channel, further empowering local entrepreneurs and small businesses to reach wider audiences through influencer collaborations.