Social Media Ad Spend Statistics in Mauritius (2026)
Updated March 2026 · Mauritius · Social Media Marketing
45 million USD
Total Social Media Ad Spend (USD)
Overall social media advertising expenditure in Mauritius for 2026
65%
Percentage of Ad Budget on Digital
Share of total marketing budget allocated to social media advertising
0.75 USD
Average Cost Per Click (USD)
Average cost per click on social media platforms in Mauritius
1.8 million
Social Media Users
Number of active social media users in Mauritius
88%
Mobile Social Media Usage (%)
Percentage of social media activity conducted via mobile devices
Key Insight: Mauritius' social media ad spend is projected to reach 45 million USD in 2026, reflecting a steady growth driven by increased digital engagement and mobile usage. With 1.8 million active users, marketers are investing heavily to capture this expanding audience across platforms like Facebook, Instagram, and TikTok. The majority of ad budgets now prioritize digital channels, emphasizing the country's shift towards online marketing strategies.
The average CPC of 0.75 USD indicates a competitive yet cost-effective advertising landscape. With 88% of social media activity happening on mobile devices, businesses are optimizing their content for mobile-first experiences. This trend suggests continued growth in mobile advertising effectiveness and a focus on targeted campaigns to maximize ROI in Mauritius' evolving digital economy.
Frequently Asked Questions
What is the main social media platform used for advertising in Mauritius?
Facebook remains the dominant platform for social media advertising in Mauritius, followed by Instagram and TikTok.
How has social media ad spend changed compared to previous years?
Social media advertising spend has increased by approximately 20% annually over the past three years, reflecting growing digital adoption.
Methodology
These projections for Mauritius are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.