Facebook Marketing Statistics in Mauritius (2026)
Updated March 2026 · Mauritius · Social Media Marketing
1.8 million
Facebook Users in Mauritius
Number of active Facebook users in Mauritius in 2026
2 hours 15 minutes
Average Daily Facebook Usage
Average time spent on Facebook daily per user in Mauritius
MUR 450 million (USD 10 million)
Social Media Advertising Spend
Annual expenditure on social media advertising in Mauritius
75%
Facebook Ad Reach
Percentage of internet users reached by Facebook ads in Mauritius
4.2%
Average Engagement Rate
Average engagement rate for Facebook marketing campaigns in Mauritius
Key Insight: Mauritius continues to see rapid growth in social media marketing, with Facebook maintaining its dominant position. Marketers are investing heavily, leveraging targeted ads to reach an expanding online audience that now exceeds 1.8 million users. Engagement rates remain strong, reflecting active user participation and content relevance, making Facebook a vital platform for local brands seeking regional visibility.
The increasing digital penetration and smartphone adoption have fueled the effectiveness of Facebook marketing strategies. Businesses are focusing on personalized content and interactive campaigns, resulting in higher engagement levels. As digital infrastructure advances, Mauritius is poised to further capitalize on social media advertising, driving economic growth and consumer engagement across various sectors.
Frequently Asked Questions
What is the projected growth of Facebook users in Mauritius by 2026?
Facebook users in Mauritius are expected to grow by approximately 200,000, reaching around 1.8 million in 2026, driven by increased internet access and smartphone adoption.
How effective is Facebook advertising for Mauritius businesses?
Facebook advertising shows high effectiveness in Mauritius, with an average engagement rate of 4.2%, and a reach covering 75% of internet users, making it a key marketing channel.
Methodology
These projections for Mauritius are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.