€45 million (approx. $48 million)
Total Social Commerce Revenue
Malta's social commerce revenue is projected to reach €45 million in 2026, reflecting increased adoption of social shopping platforms.
€60 ($64)
Average Monthly Social Media Sales per User
On average, Maltese users are spending €60 monthly on social media platforms, indicating growing consumer engagement in social commerce.
150,000 users
Number of Active Social Commerce Users
Approximately 150,000 people in Malta are actively purchasing via social media channels in 2026.
Facebook Marketplace
Top Social Commerce Platform
Facebook Marketplace remains the leading platform for social commerce transactions in Malta.
45% of internet users
Social Commerce Penetration Rate
Nearly half of Malta's internet users are engaging in social commerce activities in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.