Facebook Marketing Statistics in Guinea-Bissau (2026)
Updated March 2026 · Guinea-Bissau · Social Media Marketing
820000
Facebook Users
Number of Facebook users in Guinea-Bissau in 2026
2100000
Social Media Ad Spend (USD)
Total social media advertising expenditure in Guinea-Bissau for 2026
4.5
Average Engagement Rate (%)
Average engagement rate on Facebook posts in 2026
15
Number of Business Pages
Number of active business pages on Facebook in Guinea-Bissau
750000
Mobile Facebook Users
Number of mobile users accessing Facebook in Guinea-Bissau
Key Insight: By 2026, Facebook remains the dominant social media platform in Guinea-Bissau, with over 820,000 users actively engaging with content. The advertising market has grown to around $2.1 million USD, reflecting increased digital marketing efforts by local businesses. Engagement rates have improved, with users interacting with posts at an average of 4.5%. The rise in mobile usage continues to be significant, with most Facebook activity conducted on smartphones, driving targeted mobile marketing strategies.
Small and medium enterprises increasingly leverage Facebook for marketing, leading to approximately 15 active business pages in the country. The surge in social media advertising indicates a shift towards digital channels for brand awareness and customer engagement. As internet penetration deepens and smartphone adoption increases, Guinea-Bissau’s digital marketing ecosystem is poised for further growth, offering new opportunities for local entrepreneurs and international brands alike.
Frequently Asked Questions
What is the main benefit of Facebook marketing in Guinea-Bissau?
It allows businesses to reach a large, targeted audience cost-effectively, boosting brand visibility and customer engagement.
How has social media advertising impacted businesses in Guinea-Bissau?
It has enabled local businesses to expand their reach, increase sales, and compete more effectively in the digital economy.
Methodology
These projections for Guinea-Bissau are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
This Statistic in Other Countries
More Statistics for Guinea-Bissau
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.