Costa Rica CTV Ad Spending Statistics in 2026
Updated March 2026 · Costa Rica · Digital Advertising
$120 million
CTV Advertising Expenditure
Projected Costa Rican CTV ad spend in 2026
35%
Digital Ad Market Share
Percentage of total advertising revenue from digital channels
4.5 million viewers/month
Average CTV Ad Viewership
Monthly CTV ad viewers in Costa Rica
12% year-over-year
Digital Ad Revenue Growth
Annual growth rate of digital advertising revenue
78%
Internet Penetration
Percentage of Costa Rican population with internet access
Key Insight: Costa Rica's digital advertising landscape in 2026 is marked by robust growth, with CTV ad spending reaching approximately $120 million USD. The increasing internet penetration and rising consumer engagement on digital platforms have fueled advertisers' shift towards connected TV formats. This trend reflects a broader digital transformation in the country, aligning with global shifts towards programmatic and targeted advertising strategies.
The digital ad market now accounts for 35% of all advertising revenue in Costa Rica, driven by a 12% annual growth rate. Viewership on CTV platforms continues to expand, with an average of 4.5 million viewers monthly. This surge indicates a significant shift from traditional media, emphasizing the importance of digital channels for advertisers aiming to reach Costa Rican audiences effectively.
Frequently Asked Questions
What is the main driver behind increased CTV ad spending in Costa Rica?
The main driver is the growing internet penetration and consumer preference for on-demand content, making CTV a highly effective advertising medium.
How does Costa Rica compare to other Central American countries in digital ad growth?
Costa Rica leads in digital ad growth with a 12% annual increase, thanks to higher internet access and digital media consumption compared to its neighbors.
Methodology
These projections for Costa Rica are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: March 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.