YouTube Marketing & Social Media Marketing Statistics in Cambodia (2026)
Updated April 2026 · Cambodia · Social Media Marketing
12 million
Total Internet Users
Number of internet users in Cambodia in 2026
8 million
YouTube Users
Cambodian population actively on YouTube
$150 million
Social Media Ad Spend (USD)
Projected digital advertising expenditure in Cambodia
3 hours
Average Monthly YouTube Watch Time
Average hours spent by Cambodians on YouTube per month
9.6 million
Mobile Social Media Users
Number of Cambodians accessing social media via mobile devices
Key Insight: Cambodia’s digital landscape continues to expand rapidly, with over 12 million internet users in 2026. YouTube remains the dominant platform, with 8 million active users, reflecting high engagement levels. The growing ad spend of $150 million USD indicates significant investments by brands aiming to reach the digitally savvy population. Mobile access dominates, with 80% of social media activity happening on smartphones, emphasizing the importance of mobile-optimized marketing strategies.
This upward trend in digital consumption presents immense opportunities for marketers to leverage video content and social media advertising. As more Cambodians spend an average of 3 hours monthly on YouTube, brands can focus on targeted campaigns that resonate locally. The increasing reliance on mobile devices further underscores the need for mobile-first content, ensuring maximum reach and engagement in Cambodia’s evolving digital ecosystem.
Frequently Asked Questions
What is the main social media platform used in Cambodia in 2026?
YouTube remains the leading social media platform, with 8 million active users, followed by Facebook and TikTok.
How much do brands typically spend on social media advertising in Cambodia in 2026?
Projected social media ad spend in Cambodia is approximately $150 million USD, reflecting growing digital marketing investments.
Methodology
These projections for Cambodia are derived from cross-referencing publicly available government data, industry reports from organizations such as the ITU, World Bank, and Statista, and historical trend analysis. Figures represent 2026 estimates based on compound growth modeling and may differ from actual outcomes. Last reviewed: April 2026.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.