Key figures
| Metric | Value | Note |
|---|---|---|
| 2024 Spend | $70.1B | |
| 2026 Spend | $95.3B | |
| 2028 Forecast Spend | $118.5B | |
| CAGR (2024-2028) | 11.5% | |
| 2027 YoY Growth | 11.8% |
Overview
The global video marketing market is projected for significant expansion, with an estimated Compound Annual Growth Rate (CAGR) of 11.5% from 2024 to 2028. This growth is driven by the format's superior engagement rates, its versatility across platforms, and the increasing availability of video creation and distribution tools.
Key factors include the rise of short-form video content, the integration of video into social commerce, and the demand for authentic, story-driven brand communications.
Breakdown
- Dominance of short-form video (e.g., TikTok, Reels)
- Growth in interactive and shoppable video
- Increased use of AI for content creation and personalization
- Expansion of live streaming commerce
- Focus on user-generated video content
Outlook
Video marketing is expected to remain a primary focus for brands. Future trends will likely involve more immersive video experiences, such as 360-degree video and AR integrations, alongside continued innovation in AI-powered video analytics and automated content generation.
Sources: industry surveys, platform filings, and modeled estimates for 2026