Key figures
| Metric | Value | Note |
|---|---|---|
| E-commerce GMV | $220 billion | Up 11% year-over-year |
| Cart Abandonment Rate | 65% | Across all online carts |
| Payment Mix | Cards 50%, Digital Wallets 35%, Bank Transfer 10% | Primary payment methods |
| Cross-Border E-commerce | $25 billion | Value of imported goods |
| Average Order Value | $180 | Across all categories |
South Korea's e-commerce market is projected for continued growth in 2026, with GMV expected to reach significant levels. Cart abandonment rates are relatively low due to optimized user experiences.
Overview
Online retail in South Korea is characterized by advanced platforms, fast delivery, and seamless payment options. Consumers expect high levels of convenience and personalization, contributing to lower cart abandonment rates.
Breakdown
- Top E-commerce Categories: Fashion, electronics, beauty products, and food lead sales.
- Cart Abandonment Factors: High shipping costs for certain items, unexpected fees.
- Payment Trends: Strong adoption of digital wallets and credit cards, with increasing use of bank transfers.
Outlook
South Korea's e-commerce GMV is expected to grow further in 2026, driven by innovations in mobile commerce and social shopping. Continued focus on user experience and payment convenience will maintain low cart abandonment rates.
Sources: industry surveys, platform filings, and modeled estimates for 2026