Key figures
| Platform | Users (2026) | Time Spent (Avg. min/day) |
|---|---|---|
| 18.5 million | 35 | |
| 16.2 million | 45 | |
| TikTok | 12.1 million | 55 |
| YouTube | 22.0 million | 40 |
Overview
Social media is deeply ingrained in the culture of Saudi Arabia, with exceptionally high engagement rates. Platforms are key for communication, entertainment, news, and increasingly, for product discovery and e-commerce.
Breakdown
- Total Social Media Users (2026): 29.8 million
- Average Daily Time Spent on Social Media: 45 minutes
- Social Media Ad Spend (2026): $7.0 billion
Outlook
Saudi Arabia's social media landscape will continue to see strong user activity, particularly on visually-driven platforms and short-form video apps. Influencer marketing and social commerce are expected to grow in importance.
Sources: industry surveys, platform filings, and modeled estimates for 2026