Key figures
| Metric | Value | Note |
|---|---|---|
| Smartphone Penetration | 80.5% | of population |
| Mobile Commerce Share | 51.5% | of e-commerce GMV |
| Average App Usage Hours | 4h 10m | per day |
| Mobile Internet Users | 29.0 million | |
| Mobile Ad Spend | €8.2 billion |
Overview
Mobile devices are the primary means of internet access for a large segment of the Polish population. High smartphone penetration fuels the growth of mobile commerce and app usage across the country.
Breakdown
- Top App Categories by Usage Hours: Social Media (37%), Entertainment (23%), Gaming (15%), Communication (11%), Other (14%)
- Mobile Payment Share (2026): 55% of mobile transactions
- Mobile E-commerce GMV (2026): €31.0 billion
Outlook
The role of mobile in Poland's digital ecosystem will continue to expand. Increasing smartphone adoption and reliance on mobile for daily activities will drive further growth in mobile commerce and app engagement.
Sources: industry surveys, platform filings, and modeled estimates for 2026