Key figures
| Metric | Value | Note |
|---|---|---|
| 2024 Spend | $255.8B | |
| 2026 Spend | $330.5B | |
| 2028 Forecast Spend | $405.2B | |
| CAGR (2024-2028) | 10.2% | |
| 2027 YoY Growth | 10.5% |
Overview
The global mobile marketing market is projected to expand at a Compound Annual Growth Rate (CAGR) of 10.2% from 2024 to 2028. This robust growth is fueled by the increasing reliance on smartphones for daily activities, including communication, entertainment, and commerce.
Key drivers include the proliferation of mobile apps, the growing adoption of mobile advertising formats, and the demand for personalized, location-aware marketing experiences that leverage the unique capabilities of mobile devices.
Breakdown
- Continued rise of in-app advertising
- Growth in mobile video consumption
- Expansion of mobile payment and commerce
- Increased use of AI for personalization
- Development of privacy-preserving ad technologies
Outlook
Mobile marketing is expected to remain a dominant force in the digital advertising landscape. Future growth will be shaped by advancements in AI, augmented reality (AR) experiences on mobile, and the ongoing adaptation to evolving data privacy regulations and platform policies.
Sources: industry surveys, platform filings, and modeled estimates for 2026