Key figures
| Platform | Users (2026) | Time Spent (Avg. min/day) |
|---|---|---|
| 65.5 million | 40 | |
| 58.2 million | 50 | |
| TikTok | 45.1 million | 60 |
| YouTube | 70.0 million | 45 |
Overview
Social media platforms are central to the digital lives of Mexicans, serving as key hubs for communication, information, and entertainment. Their influence extends to consumer behavior, brand discovery, and e-commerce.
Breakdown
- Total Social Media Users (2026): 85.3 million
- Average Daily Time Spent on Social Media: 50 minutes
- Social Media Ad Spend (2026): $18.1 billion
Outlook
Mexico's social media landscape will continue its dynamic growth, with high engagement rates across platforms. Video content, influencer marketing, and integrated social commerce features are expected to drive further user activity and advertising revenue.
Sources: industry surveys, platform filings, and modeled estimates for 2026