Key figures
| Metric | Value | Note |
|---|---|---|
| Internet Users | 35 million | Penetration of 92% |
| Digital Ad Spend | $28 billion | Up 11% year-over-year |
| E-commerce Penetration | 20% | Of total retail sales |
| Average Time Online | 7.0 hours | Daily per user |
| Mobile Share of Digital Ad Spend | 71% | Leading channel |
Canada's digital market is expected to experience robust growth in 2026, fueled by a digitally connected population and increasing online commerce activities. Digital advertising continues to be a key investment area for businesses.
Overview
The Canadian digital landscape is characterized by high internet usage and a growing appetite for online services and shopping. Mobile devices are central to digital consumption, driving a significant portion of online ad spend and user engagement.
Breakdown
- Digital Ad Spend Allocation: Search and social media capture the largest shares.
- E-commerce Growth Factors: Convenience, accessibility, and a wide range of online product offerings.
- Digital Service Adoption: Increasing use of cloud computing and streaming services.
Outlook
The Canadian digital market is projected to see sustained growth in 2026, with advancements in digital infrastructure and evolving consumer behaviors supporting further expansion. Expect continued increases in digital ad spending and e-commerce adoption.
Sources: industry surveys, platform filings, and modeled estimates for 2026